How To Find A Niche Market

The first problem that needs answering for affiliates is how to find a niche market.  Sure, there may be plenty of affiliate programs out there, but finding a niche market, accessing it’s ability to generate revenue, and then contemplating how much traffic you can generate stems from just one thing.  Which niche market you choose.

What’s Important

Traffic is probably number one on the list of requirements for finding a niche market.  Whether you are looking for a high traffic niche or focus on building sites around a lot of low traffic niche’s, traffic is your concern and how it molds your website.  The amount of traffic you intend on receiving will dictate if you build a store, blog, forum, or combination of all.  Furthermore, depending the niche market you find, developing a thin site just might not cut the mustard.

Competition is the next point to access.  It doesn’t matter how broad the niche market is if there are thousands of competitors.  Any piece of the pie will eventually be divided up, but a low competition niche will allow you to control a bigger market share.  Of course this is assuming you know how to properly market, promote, and then convert that traffic.

Are search visitors in this specific niche looking to buy or just browse.  Some niche markets have a lot of traffic, but the majority of hits are just people looking for info on an item they will never buy.  This typically will apply to very high dollar items or products that need a lot of tire kicking before being purchased locally.  To find a profitable niche market, try to find that widget that people are actually buying online or at least stem off side products to support the primary niche.

Find A Niche Market

The first place I start when looking for a market I’d like to compete in is eBay Pulse.   eBay Pulse will provide the top 10 watched items on eBay, broken down by category.  eBay is the largest online auction website in the world, so it’s a safe consider these results relative to what people are searching for on Google and other search engines.

Next, take this information to the Google Keyword Tool, which can even be used if you don’t have an Adwords account.  Here you can enter the general popular product you found on eBay Pulse and be given a mess of similar searched phrases and keywords.  More importantly the keyword tool will also give you the estimated amount of searches done Globally for the month and even Local searches.  This is the most important tool for judging traffic.  In addition, a rough estimate is given on ad competition, which does not necessarily represent the competition in the SERPs.

I regularly utilize the Google Keyword tool to find a niche market.  Usually I’ll enter a broad niche keyword, then follow the lower searched keywords and phrases to find a market I may not have previously been aware of.  Then I give a lot of attention to searching the keywords and phrases on the actual Google search engine.  After accessing the competition on the first page of results, I see if I judge if I’ll actually be able to compete.

Usually I’ll shy away from a niche market if I don’t already have a website with some sort of authority in the field.  Not a stead fast rule, but it allows me to jump right into a niche market and start competing immediately, but building off links from my already popular website.  Of course, my portfolio of websites would never grow unless I ventured out of my comfort zone, but still provides a good starting point.

Online tools to convert the traffic you receive from your Niche Market:

Associate-O-Matic – Recently updated Amazon store builder.

eMotive Interactive – Affiliate network that focuses on CPA commissions.

Niche Site Platform – Store builder that pulls products from Commission Junction, eBay, Amazon, and more.