When Will Adsense Catch Up

This post is not meant to bash Adsense, nor am I writing it because I’ve found a better alternative.  The point of this post is to illustrate how the advertising marketplace is changing and it appears to be adopting methods to fight ad blindness, yet Adsense ads have remained largely unchanged since day one.  I think that there is more money to be earned by publishers and advertisers if Google would decide to place images next to their text ads.

It Works

Not too terribly long ago it was a method used by Adsense publishers to place their own small images next to their Adsense text ads.  This greatly increased the CTR (click through ratio) in almost every single case.  However, because publishers were adding their own images, Google was unable to moderate the implied related content.

A few bad apples ruined it for the rest of us when they started placing questionable images next to their Adsense Ads.  Probably having a bigger impact was that publishers were placing unrelated images next to the Ads in question.  Then an unsuspecting visitor would click through on an add expecting something else and then immediately bounce out.  Obviously Google doesn’t want to piss off Advertisers by sending them unrelated traffic.

How To Fix The Problem

Google could implement their own program to allow Advertisers to upload their own authorized images to be displayed next to their ads.  This way Google could moderate what images were being used before approving the ad and know that these were not being changed by the publishers to drive unrelated traffic.

Who’s Doing It Before Google Adsense

Already there are a number of publishers that allow images to be uploaded and used along text advertisements.  The two that stand out the most are Chitika and Facebook Ads.  Both of these programs have already proved to be wildly successful for both their Advertisers and Publishers.

Facebook Ad w/ Image
Facebook Ad w/ Image

I’ve used them both and can attest that as an Advertiser I don’t mind spending a bigger budget with lower cost per clicks.  And if I’m controlling the images then I know that the traffic can be just as interested in buying what I’m selling.  I forsee Google making some changes, soon, to adjust to this change in the online advertising marketplace.

We have to fight ad blindness somehow.

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