I’ve been running a local blog for about a year solid and in the past 3 months I’ve integrated Twitter in hopes of driving targeted traffic. Much to my surprise, Twitter has been great at delivering a few hundered extra views a week, but obviously not enough to start quitting other campaigns. However, I have a few thoughts on what Twitter could do to better help businesses manage their profiles.
This is the biggest problem I see facing Twitter as a measurable source of traffic. In server logs the only indication you have that people are coming from twitter, is from either the Twitter.com/home domain or from your own Twitter.com/mybusiness domain. I would love to see Twitter integrate some sort of referral indicator that showed who was actually following a link or reading my feed.
Currently an arbitrary number of followers does not really indicate how many people are actually reading your tweets. Comments and stuff are great, but are only a small percentage of people that are actually reading tweets and interested in what your business is about. Let’s get some actual analytics involved Twitter, show me who is actually reading and following my links.
Light Weight In House Tools
Please come out with some in house tools to make Twitter mor useful. Tweet Deck is ok and other business solutions fill a void, but are not up to par with what can be produced in house. I dont want bloated software, I want something light weight that I can update from my desktop on, get notifications of mentions, and accurately track those who are following me. And while we are at it, make sure you support multiple twitter accounts, I will not use my business Twitter account for personal use and vise versa.
Allow Advertising Already
Lastly, come on Twitter, let us start advertising and target all your users. Look to Google to see how to create unobtrusive advertising models that actually appeal and target your users. It’s obvious that the traffic produced from Twitter is valuable, let us pay for that gold mine of outbound clicks. While valuable, I’m not sure the time cost of me tweeting equals revenue earned just yet.