3 Favorite Features of Google Insights

Google Insights
Google Insights

I just got around to reading the blogpost on InsideAdwords and man, even in a short few days I’ve really been missing out.  The announcement of Google Inisght for Search will be a priceless addition to any CPC campaign user.  Hell, I’ve already picked up a handful of new keywords to add to my Adwords campaign.  My initial thoughts are that paid services that are already in this market will quickly become obsolete.  Second, here are a list of 3 of my favorite things about Google Insight for Search.

  • Incorporation Of Google Trends – To be honest it was a bit cumbersome using Google Trends and as such, I never really used it as much as I should have.  But now, I can search my keyword and get a trend for the past 5 years.  This trend for seasonal search keywords is already becoming invaluable as I ramp up my campaigns for the summer rush.  Furthermore this trending graph will allow me to plan for slow times in the year or adjust my campaign accordingly.
  • Rising Searches – This handy little feature on Insights allows you to see related keywords that are rising in popularity.  Although it does not directly give a numerical figure to how popular the search keyword is, it does give you the percentage increase in search frequency.  This obviously becomes important when looking for sub-niches or seasonal changes to an Adwords campaign.
  • Categories – This may seem like a ho-hum addition to most people, but not affiliate marketers.  Hell, most of the products that I market online I don’t know a thing about, I just know keywords.  So the category section of Google Insights gives me areas that I can explore within the keyword and how relative my keyword is to a specific niche.  For example, on golf carts, I now know that most searches originate within the Sports Category rather than Automotive, which I had originally been targeting.

Without a doubt I will be spending a lot more time on Google Insights in the upcoming weeks.  This new tool by Google will allow me to flesh out some more keyword ideas and fine tune the Adwords Campaigns I already have running.  Thank you Google for such a great free tool, but curse you in the same sentence for creating more competition in the fly-by-night domain of affiliate marketing.