Chitika has skipped over the downward spiral and jumped right off the back of the slide. I’ve been using Chitika for 1 year this month and never before have I seen such a drastic change in policy, earnings, impressions, and general contempt from support in dealing with issues. On April 28, 2010 my Chitika Premium impressions dropped from an average of 2,700 per day to just 3. You can guess what my earnings have done.
Domain Review and Approval
It all started when Chitika announced that they were taking on advertisers from the Yahoo Publisher Network, which then required all domains to be approved and reviewed. This review process went above and beyond previous requirements to be a Chitika Premium publisher, although no guidelines have been published or responded to in support tickets.
In addition, even though I had already received Premium ad approval on 2 of my domains, the system now required me to submit every domain Chitika ads would be shown on. This change in policy was ushered in via email and an automatic sign up to Chitika Select , which promised increased impressions and revenue. Review of a publishers domains were not supposed to take more than 3 weeks, however that was more than 5 weeks ago and my domains have still not been reviewed.
Generic Responses To Drop In Impressions and Revenue
The worst part about this whole ordeal is the actual feedback and responses I’m getting form the Chitika team. Originally in May of 2009 when I signed up with them, the support team was outgoing, easy to contact, and offered plenty of advice to get going and maximize my earnings. However, lately it takes longer to get a response and even then most are canned copy and paste explanations that never really address my questions.
My last support ticket with them took 4 different replies before I could get anything close to an actual response from a real person. Even after this, I was still left with more questions than answers, most dealing with what kind of guidelines are set for a domain to be approved for Chitika Premium.
Good Enough For Testimonial But Not For Chitika Premium
Another downfall with the latest changes going on at Chitika, which are closer relating to the eBay Partner Network, are that their testimonial pages are filled with publishers who used the old Chitika system. One of the testimonials proudly displayed on their testimonial review page is one of my own, which is a far cry from how I feel now about the company and Ad network. I’ve requested my testimonial removed, since its not an accurate representation of how I feel about Chitika anymore and I would encourage others to do the same.
It’s disappointing after a year of publishing for Chitika that now I’m thrown to the curb, without so much as an explanation. Looking back I’m embarrassed at all the people I referred to Chitika and glorified the program as the next step in online advertising and earning potential for publishers. Shame on you Chitika.
Conversion Failing of Their Own Design
It’s no secret that the success of Chitika ads were due to the image in place next to the text advertisement. Many people were using this technique with Google Adsense, until it became obvious that such clicks converted far lower than normal display methods for advertisers. Adsense was quick to change policies and prohibit the use of images next to their advertisements on a web page.
Chitika adopted and fleshed out the potential for higher traffic and higher earnings through volume clicks, with the help from the images next to ads. But it looks like YPN has decided that they want higher converting traffic from a network of publishers molded and supportive of the way Chitika was. Their own ad design allowed for lower converting traffic for advertisers, but now they are punishing the publisher for their mistakes.
Pending Further Review
Lastly, one of my sites is pending further review, which means they are looking into ways to bring my abysmal impressions back up. Yet this domain is still not good enough for Chitika Premium ads, so what’s the point? My automotive website has been good enough to draw advertising campaigns from large automotive companies from all over the world, who have continued to use my site as a way to advertise their product. How is it not good enough for Chitika Premium? How do I make it better and improve performance for Chitika Premium? Without published guidelines it’s anyone’s guess.
I hate playing these types of games with advertising companies and the changes in Chitika remind me too much of EPN. I’ve already removed the majority of my Chitika code from my sites, not that they will miss me, but I’m hurt, angry, and plan on letting everyone that I can know about what I’ve experienced.
Alternate Post Title – 1 year Chitika Review, Stay AWAY!