Ok, so I know I haven’t used the Yahoo Advertising service in forever, but actually closing my account and taking my money? Apparently, if you don’t use your Yahoo Advertiser account for so long, they close it down and steal whatever money you had setting in the account, up to the $25 closing fee. Not a lot of money, but considering how awful the return was, I’d suspect Yahoo is making more money from closing accounts than retaining customers.
Somehow, according to the email correspondence from Yahoo, the account had remained inactive for about 24 months. 2 years!? Hell, had no idea I even had an advertising account for that long. However, goes to show how much potential the Yahoo advertising network had for me, personally.
I understand the need to close the account, but I was given no notice of the impending doom. Perhaps 30 days or so to let me spend my remaining few dollars would have been nice. It’s frustrating, because unlike Google Adsense you are required to preload your advertising account at Yahoo, instead of being billed every month. So, add funds, stop a campaign halfway and BAM, dollars resting in an account you forget about for 2 years.
Lesson learned and a warning to others. Empty that old Yahoo advertiser account.