Reddit Self Serve Advertising Review

I’ve decided to do a brief review on Reddit self serve advertising, which allows you to create your own sponsored link and get it published at the top of Reddit.com or on sub reddits. The ability to post on subreddits only, allows for extremely targeted traffic. For example, posting in the Technology subreddit would be a great place to advertise computer components or anything tech related you are interested in selling.  However, for my first self serve ad, I choose for it to be ran site wide.

I chose to advertise my Auto News site, in an attempt to increase readership and more importantly RSS subscribers.  I was not selling anything directly, so I can’t quite recommend Reddit as a place to get sales…yet.  However, I did find that I got some fairly cheap visitors to my site, who were generally interested in my content, using bounce rates as a gauge of interest.

Setting Up Your Self Serve Ad on Reddit

For starters, getting an ad setup is very easy and probably requires less than 5 mins of work.  The ad buyer simply needs to choose where they want their sponsored link placed, add a thumbnail image (not required), and add a link Title.  The buyer is then allowed to choose whether they want to allow for comments, which could possible make or break certain types of ads on this social bookmarking site.  I chose to not allow comments.

After your sponsored link has been created, simply input the amount of money you are willing to spend per day on that Ad being shown.  One downside is that sponsored link placements can only be placed 24 hours in advance, no immediate gratification.  Then you chose how long you want your self-served ad to run, allowing for the budget you entered previously.

How Reddit Self Serve Advertising Works

Buying a sponsored link on Reddit does not guarantee a certain number of clicks or views.  Reddit will take the total amount of self serve ads for the specified day, then break it down by who bid the most.  The link views are then shown based on the amount you are spending.  For example, if two advertisers picked the same day and both bid $100, each persons sponsored link will be shown 50% of the time.  If one buyer would spend just $30 per day and the other spend $70, the first person’s ad will only be shown 30% of the time, regardless of how many click sit actually generates.

Reddit does a good job of showing you how popular certain days are, so it’s possible to get a ton of views for next to nothing on low self-serve ad traffic days.  I choose a day through the week which had little advertising, so I feel I got a good value for my money.

My Experience With Reddit Self Serve Ads

I ran my ad for 3 days and spent a total of $60, which obviously equals the minimum $20 per day budget.  This self serve ad campaign resulted in 25,708 unique views of my sponsored link and 722 unique clicks through to my site.  Again, I wasn’t selling anything direct, so it’s hard to gauge, other than bounce rate, how well these visitors would convert.  However, I think it does a good job of showing the potential traffic from such a small investment.

Ultimately I ended up with an extra 40 RSS subscribers and I’ve received return visits from people who most likely bookmarked my site after clicking on my sponsored link.  I was happy with the pittance of an advertising investment and look forward to testing out some new landing pages, seeing what converts, and finding out what Redditors are actually buying.

The Future Of Reddit Self-Serve Advertising

My guess is that self-serve advertising on Reddit won’t be around for much longer.  Recently they posted on their official blog that they are hurting for money and while the self-serve advertising is nice, it’s not enough to pay the bills and expand Reddit.  To be honest, it’s a bit insulting that the engineers of Reddit are holding on their hands for money, instead of going after other viable advertising opportunities.  Hell, we already provide all the content, now they want some of our money?

Again, I’m going to try and start another sponsored link campaign, this time with a product for sale.  I’ll be back soon to post the results.

Reddit Self Serve Advertising Results
Reddit Self Serve Advertising Results

10 thoughts on “Reddit Self Serve Advertising Review”

  1. “I’ve decided to do a brief review on Reddit self serve advertising, which allows you to create your own sponsored link and get it published at the top of Reddit.com or on sub reddits”

    That sounds like an excellent way to promote an e-commerce site. Thanks for the article.

  2. “Ultimately I ended up with an extra 40 RSS subscribers and I’ve received return visits from people who most likely bookmarked my site after clicking on my sponsored link.”

    If only these 40 will decide to become regular buyers, you’ve made a helluva good plan 🙂 Tnx for sharing it 🙂

  3. Yeah, wish all my visitors would buy something. 😉 Been awhile since I’ve looked back at Reddit advertising. Perhaps it’s time I give it another shot on some of my other projects I’m working on right now.

  4. I have been working for months to expand my web traffic without using any money. I have been thinking about purchasing ad space on reddit, but I am afraid that I will be wasting my money. On wordpress.com, I have no access to google analytics and their built in stats page doesn’t keep track of bounce rates, page visits by a single viewer, or the average time an individual spends. I also have twitter hooked up to it, but I don’t get any data back from twitter.

    I have a blogger page too that is also hooked up to all the same social networking places as well as google analytics. I do get good data from blogger on google analytics.

    I am on the verge of spending money to acquire more web traffic and hopefully, some will purchase my e-books I have for sale (on amazon). The problem I have with reddit is that when I post links from my blogger page, the bounce rate is extremely high. My overall bounce rate is less than 3% where 75% of traffic comes from new visitors.

    I probably should transfer my wp.com site to another web hosting server, but I don’t want to do this till it demonstrates that it can for itself.

    In my day job, I am a food service worker, but I wish to be self employed as a writer-publisher and escape the time clock. Do you have any insight as far as spending money (on reddit) blindly?

  5. Been a long time since I’ve looked at Reddit advertising and to be honest my business model has changed enough that Reddit doesn’t fit. Blindly spending money is never the answer though, do your homework, find out what keywords people are using to find and buy ebooks. Then make sure that if you do spend money in reddit that it aligns with these buying keywords and habits. Generally speaking Reddit is an educated crowd though and won’t be purchasing things willy nilly.

    I think I would spend $ on experimenting with Adwords before I’d blow money on Reddit at this juncture. Of course, it all depends on your target audience and how their buying habits work.

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