More impressions. More Revenue.
Hard to pass up a tag line like that, but maybe Chitika Select ads aren’t right for your site. There have been many discussions surrounding the costs and benefits of utilizing the new Chitika Select addition to Premium ads, which bring up great points, regarding missed opportunities and not just revenue. Feel free to follow the discussion on the official Chitika Blog’s Chitika Select post.
Darren, from Pro Blogger, made some very important points regarding return visitors. The temptation of using Chitika Premium ads came from being able to place blocks of advertising to only be shown to search engine visitors, without disturbing normal readership.
Also, the addition of Chitika Select is setup as an Opt-Out instead of an Opt-In, which means if you weren’t paying attention these ads are being served whether you want them to or not. Luckily, it’s a simple fix and is quickly being made public that the change needs to be made if you don’t want advertisements always being shown to your visitors. Keep in mind, these ads will most likely be a lot less targeted, since arrival from a search engine is not required to trigger the impression.
I left the Chitika Ads Select run on my automotive website and after a little bit of tweaking on location I managed to increase my revenue by 50%. My impressions were up a full 30%! I’ve yet to see the result after Chitika’s dreaded audited report, but for now it looks like I’ll be leaving Select ads running. I’d also recommend to almost anyone to leave them running as well, just understand what you are doing. 😉