Chitika Placement Failure

I’ve spent some time discussing the virtues of using Chitika ads next to Google Adsense, but my latest experiment has left me looking for lost revenue.  In this experiment I placed Chitika Ads in my highest click-through location, where I used to keep Adsense ads, directly below my post title.  The result was surprising to say the least.

My impressions dropped by almost half and my clicks fell even further.  I can honestly offer up no reasonable explanation as to why Chitika would fail so miserably in prime realestate.  Keep in mind that I removed Adsense completely from the equation, which would lend Chitika to receiving even more clicks.  What happened?

The lack of impressions I can’t explain, considering statistics for my site remained virtually unchanged, in regards to search visitors.  But perhaps, looking at the CTR, the reason is because Chitika Premium Ads look like ads.  Cheesy I know, but Adsense does a phenomenal job at blending in with content and looking natural.  I think that my visitors liked the natural look rather than the picture next to an ad trick.

It will take more testing to know for sure, but lets just say for now I’ve moved Chitika back down to the bottom of the page.  Time will tell if Chitika will ever warrant the #1 paying spot on my automotive website.

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