Chitika Review, First Impressions

Well, it’s been just around 24 hours since I began testing the Chitika Premium Ads on my automotive site.  Currently, my automotive blog is receiving around 3,200 page views per day, with the majority of traffic coming from Google search.  This should spell a winning combination, considering how Chitika Premium works.  Let’s look at my first impression, downsides first, then lets look at what’s coming UP.

Initial Downside

Slow reports, which require at least till 10:00 AM the next morning before clicks are computed.  New users must also wait up to 3 days before earning are reported, so other than clicks and impressions, no other figures are provided.  When compared to Google Adsense, this is a huge short coming, but not something that will send me packing.

The reports, even once they are updating every 24 hours, require a audit.  This means that you will not be paid your reported earnings, rather a audit, based on quality of traffic, that usually amounts to a 10% drop in what is indicated.  I’ve never had this with other PPC programs, only on CPA traffic, so this is throwing me for a loop.

Last downside is the review process to start even using Chitika ads.  They require a detailed application, which is reviewed by a human and can take up to 3 days to be completed.  Thankfully, my review took less than 4 hours, I’m wondering if that’s the norm.  But again, only in CPA programs have I ever had to set through a review process, when I’m ready to start using a new program, let me start on my terms!  Nothing to scare me off just yet though.

Initial Upside

So easy to generate code and the wizard is self explanatory for customizing size, colors, and ad-variations.  I was very pleased to hear that Chitika could be used next to Adsense, so without sacrificing too much web real estate to try a new program, I can test placements.  Which also brings up the fact of having an alternate ad shown, even on another network, when there is no search term found or unqualified traffic views the page.  I’m using a Google Adsense block of the same size, so earning comparisons should be spot on.

Great referral program!  That’s right, Chitika has a great referal program that will pay you 10% of whatever your referral earns for up to 15 months.  This is what you earn per publisher, but make up to $25 for every $100 spent for referring an Advertiser.  Easy to see why so many guru’s have the Chitika banners plastered all over their posts, coupled with long winded multiple part review posts. (hmmmm)

In 3 days I will happily give a report of my published earnings.  I’m hoping to at least compliment my Adsense placements without subtracting from their current earnings.  Right now I’m making some pretty impressive bank from tried and true Adsense, I will be a tough nut to crack.

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