January 26, 2009

How To Find Your Adwords Quality Score

Adwords is a phenomenal and arguably the best PPC advertising medium currently available.  It's easy enough anyone with 5$ can get started, but advanced enough to meet any veterans needs.  Adwords operates on auction style pricing, meaning those who bid the most for keywords get highest placement, more visability, etc.  However, an individual ads pricing may need to be higher based on an ads quality score.

The qualitys core is described by Google as a dynamic variable, which takes into account many on page factors (your ad landing page) to determine keyword relevancy.  The more relevant the landing page is to the keyword you are bidding on, the lower your bid must be to gain placement.  There is an easy way to find out what your Adwords Quality Score is, for each individual keyword within your Adwords campaign.

  1. Sign in to your AdWords account at https://adwords.google.com.
  2. Select the campaign, then select the ad group for which you'd like to see keyword Quality Scores.
  3. Click Customize columns at the top of Keywords tab in the ad group table.
  4. Select Show Quality Score from the drop-down menu.
  5. Click Done when you're finished.

For more official tips on maximizing your Google Quality score and finding out the official Google word, please view their Quality Score Help Page.  Getting a high quality score is extremely important to get low cost bids on keywords to maximize the ROI for any campaign.

Tags: , , ,

Filed under Making Money by cldnails

Permalink Print Comment
NailsBlog.com uses the Do-Follow Plugin to make sure your comments are rewarded. Your comment is valuable not only to me, but also all the other readers of this blog!

Leave a Comment

Subscribe without commenting

Posts Related To This Topic

Ramping Up Adwords Campaign
I think I've finally worked out some kinks in my latest Adwords campaign and it's got an ROI that I wouldn't sneeze at.  So, for the next month I plan on doubling my campaign spending limit every day until I reach the ceiling.  If the ROI remains, why not shoot
Finding The Holy Grail of Adwords
I've been involved in the online marketing game for a little more than 2 years and in those 2 years I've improved exponentially almost daily.  It amazes me at just how much free and valuable information is available, if you can spare the time to educate yourself.  But don't misinterpret
Analytics Data Sharing
I'm stumped on this one, what data is exactly being shared with Google, through my Analytics account?  Obviously it only shares data via sites that have the Analytic code installed, what the paranoid little man in me wants to deny any access.  This is especially true for my sites earning
3 Favorite Features of Google Insights
[caption id="attachment_383" align="alignright" width="130" caption="Google Insights"][/caption] I just got around to reading the blogpost on InsideAdwords and man, even in a short few days I've really been missing out.  The announcement of Google Inisght for Search will be a priceless addition to any CPC campaign user.  Hell, I've already picked up
Read your Akismet
Akismet for Wordpress is an absolutely beautiful thing that keeps your posts clean of spam comments. However, it is a double sided sword that can keep quality comments out as well. I have experienced this first hand on a friends blog. I have never left spam of any sorts in my