What is mashable.com?

To me it appears to be a Social Networking 'themed' blog, used to ploy search engines into crawling their site. Consider it a dumbed down version of Digg, where the goal is to get MySpace users to click on ads and use their second-rate layouts, graphics, and glitters.

Wikipedia doesn't have an answer to what Mashable.com is, unlike previous google trend sightings. Today on Mashable.com, at most, it's an entertaining spectacle of what one could find on Google Street View, with a top 15 list, including semi-naked babes. (err babe, singular)

*Disclaimer - This has been another Google Trends test. Thanks for participating!