Trends Test

I must admit, I’m confused. There must be more factors at stake here that I’m not able to see, such as articles pointing toward a keyword in Google Trends. My test consisted of me picking a top 10 Google Hot Trend word and then making a post, with the keyword used as the title. Afterward, I choose another ‘Spicy’ key phrase and repeated said process.

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My First search phrase netted me over 200 unique visitors in about a 20hr period. The majority of traffic came from my blog link in the Hot Trends page for the keyword. However, in less than 15 minutes my blog was ranking #2 for the same keyword phrase on normal web search.

A very small percentage of my traffic actually originated from normal web search, around 10%. This leads me to believe the only traffic I received actually looking for this term, organically, was a handful or less. The rest of the traffic was webmasters following the new Google Hot Trend train. Needless to say this traffic did not convert, at least with the few Adsense ads I have running on my site.

Iron Carbon Alloy

The second keyword phrase I used was Iron Carbon Alloy, which netted less than 20 hits. My opinion is that less people were interested in this phrase, at least webmasters interested in what Hot Trends could offer their site. All of my traffic came from my blog link on the Hot Trends Page. Although Spicy at one point, ‘Iron Carbon Alloy’ has already dropped off the hot trends radar.

Conclusion

More testing is definitely necessary to see what other external factors play a part in ranking. For Hot Trends blog links some sort of relevance is determined before your site is even listed. Lastly, webmasters hanging on Google’s every move do not convert…at all. So how do we use this in a real world, marketing and converting environment?

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