I am using Amazon contextual links on my Wii blog, unfortunately I have yet to gather enough data to make any kind of decision on it's success. After only running the ads for 2 days, it's virtually impossible to gauge any sort of conversion rate, especially with the delayed reports today. Regardless of Amazon's other short comings, the contextual affiliate link looks promising.

The setup was easy and was composed of only a few options.

• Number of links displayed per page (default is 10 links)
• Link Color (any color or page default)
• Link Style (underline, over/under, or double underline)
• Display style (currently there are only 2 options)

After making the previous selections I'm presented with a code to copy into my site. It is strongly recommended to paste the code after the content on your page, therefore it is the last thing to load and does not interfere with the functioning of your page generation.

After only a few minutes the majority of my pages had been crawled by the Amazon bot and the links were being displayed. I was very impressed with the delay in hover time to display time of the Amazon product. I'm looking forward to getting more data and see if it truly helps with my conversion percentage. After running the contextual Amazon links for 2 days I was rewarded with 13,698 impressions, 27 clicks, with a CTR of 20%. Because of Amazon's ship/order reporting I do not yet know how my conversions were. I'll report as soon as I know.